1) Lead Nurturing. This is everything that happens after a bride gets in our system but generally before the appointment is booked.
2) The Sales Pipeline. This is everything that happens between the time that the appointment is booked and the deal is marked as closed - either lost or purchased).
3) Post Wedding Nurturing. This is everything that happens in the weeks leading up to the bride's wedding day and runs for a little over a month. We're trying to get the ecommerce purchase of a preservation package.
There is likely going to be some overlap between these stages, but we try to keep that to a minimum - for instance, once someone books an appointment, we stop a lot of the emails that go out as part of the primary nurturing campaign.
